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Why Choose Sales Ally CRM?


Ally CRM software users and their associates are a strong affinity group, do cumulatively more than 120,000 sales transactions per day (that's 30 million new sales transactions per year), and provide products and services to over 4 million clients worldwide. Sales Ally CRM software users have average incomes over $175,000, are spread over 36 mostly-English-speaking countries, have higher than average discretionary incomes and are the single largest influence upon their clients purchasing decisions. These, and over 40,000 other professional sales and marketing specialists, comprise the community of Ally CRM users.


Sales Ally is the leading PC-based sales contact management software application  designed specifically for the sales professional to enhance pipeline management, better organize the multiple details of customer relationships, open new accounts, gather prospects, and improve team performance. And, for those seeking cloud-based, software as a service (SaaS) CRM, look no further as Sales Ally has been expanded to Web Ally CRM at


Sales Ally installations include firmwide roll-outs to national and regional offices for sales teams, sales assistants and their managers. This includes single user, network or team roll-outs often including database integration from backoffice servers and broad PC based installations for different topologies. There are Ally CRM installations of branch office and single units on over 40,000 desktops, worldwide. According to PC Magazine software roundup, Sales Ally is a solid sales contact manager for high volume sales, worldwide.


Sales Ally software was designed as a program which could be deployed as either a single user unit on PC's or as a multi-user, LAN network installation. This allows flexibility as demands increase with years of experience and expanding business sophistication. Sales Ally CRM is an inexpensive product that can provide CRM, SFA, marketing and sales-process reporting capability to improve sales management and efficiency.


Built by CRM leader Scherrer Resources, Inc. founded in 1985, Sales Ally leads the way to address the growing need of organizations of all sizes to find, retain, and manage customers using modern computing technology. Today, Scherrer Resources, Inc. continues its leadership in customer relationship management (CRM), sales force automation (SFA), and e-business application software with more than 40,000 licensees and users located in more than 36 countries around the world and its family of Ally CRM products are considered "partners in sales success!" 


Scherrer Resources, Inc. has been broadly acknowledged for its CRM software leadership:

  • PC Magazine "Editors' Choice" award

  • PC Computing "Best Product" award

  • TeleProfessional "Publishers Pick" award

  • Computer Reseller News "Star Search" award

  • Mobile Office "High Honors" award

  • Registered Representative Magazine Top 1 of 10 Applications

  • Created the industry-leading "Ally CRM" application family

  • Merrill Lynch, Ernst & Young, and Inc. Magazine selected founder CEO, Jim Scherrer as "Entrepreneur of the Year" honoring those individuals and companies whose ingenuity, hard work, and innovation have created successful and growing business ventures.

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Scherrer's Ally CRM product focus on the multiple "C" RM Marketspaces

The Ally CRM platform was designed to manage enterprise relationships, globally.

Here are some example "C" markets served by Scherrer's Ally CRM products and platforms.


  • Customer Relationship Management- Retail Customers

  • Client Relationship Management- Professional Services

  • Constituent Relationship Management- Colleges, University, Foundations

  • Citizen Relationship Management- Municipalities, Townships, Govt

  • Contact Relationship Management- Personal and Professional Contacts

  • Company Relationship Management- HR and Recruiting Management

  • Candidate Recruiting Management- Recruiting and Transition Mgmt

  • Corporate Relationship Management- Vendor and Alliance Partner Mgmt

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